Sport Management Undergraduate Program

The B.B.A. with a concentration in Sport Management is directed towards developing an advanced knowledge base in the business aspects of the social institution of sport. The program develops the individual's intellect, knowledge and analytical skills in this area through learning and application of business principles in the context of the sport industry. Students in this degree program become simultaneously acquainted with the more sophisticated aspects of the sport industry itself and are able to understand the business aspects of that industry rather than the aspects viewed by the experienced spectator, participant or sport aficionado. The degree program provides students the opportunity to work in a management, executive or academic setting in the field of sport. The program adheres to the mission of the university by developing competencies related to working in non-profit foundations, community outreach programs and other non-profit amateur sports organizations.

Undergraduate Degree Plan / Course Sequence

The Sport Management degrees are designed with two outcomes in mind. The topic of Sport Management is used as a template to study general principles of business. Students who relate to this area are able to more readily grasp and apply the basic principles of business. In addition, we hope to prepare students to pursue careers in the area of Sport Management and give them the tools that will prepare them for life-long learning.

Careers in Sports Management

  • Administrative Services Manager
  • Advertising, Promotions and Marketing Manager
  • Athletics Administrators
  • Coaches/Scout
  • Corporate Partnerships Manager
  • Facility Operations Manager
  • Financial and Contract Analyst
  • Fitness Trainer
  • Game Day and Event Coordinator
  • Guest Relations Manager
  • Physical Therapist
  • Public Relations Managers and Specialist
  • Sports Agent
  • Sports Attorney
  • Sport Marketing
  • Training and Development Manager